Sonnet Insurance Direkt, Design und Branding Insuring Happiness, 2 Miami Ad School San Francisco

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Insuring Happiness, 2

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Versicherung
Medien Direkt, Design und Branding
Markt Vereinigte Staaten
Agentur Miami Ad School San Francisco
Art Director Prasiddha Thiyagarajan
Copywriter Prasiddha Thiyagarajan
Veröffentlicht April 2018

Kredite und Beschreibung

Advertised brand: Sonnet
Media: Direct
Advertising Agency: Miami Ad School, San Francisco
Art Director: Prasiddha Thiyagarajan
Copywriter: Prasiddha Thiyagarajan
Synopsis:
Sonnet wanted millennials to start caring about insurance. That isn't really an easy task. We understood that the most promising way to show millennials that Sonnet is there for all their big life moments is by protecting their optimism around their everyday negative moments. We decided to tap into the small everyday negative moments we for sure knew millennials faced and created a coffee table tips booklet with tips to look at things the 'sonnet way'.