The No! Specs Direkt, Design und Branding The No! Specs Micro Maniac Hamilton

The No! Specs

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Branche Werbung und Kommunikationen
Medien Direkt, Design und Branding
Markt Kanada
Agentur Micro Maniac Hamilton
Veröffentlicht Oktober 2017

Kredite und Beschreibung

Media: Direct
Agency: Micro Maniac
Geo: Canada
Advertising Agency: Micro Maniac, Hamilton, Ontario, Canada
Art Director: Michael Romaniuk
Copywriter: Patrick Godin
Published: October 2017
To get the attention of a well-known independent agency, Zulu Alpha Kilo, we created The No! Specs™; special glasses we 3D printed as an ode to Zulu’s stand against spec work. The pairs were designed for each fake agency “founder” and packaged in customized boxes inspired by their parody website’s inside jokes, graphic elements, and satirical tone. We then created a fake courier service, FedUp With Spec, and hand-delivered the package to their office dressed as FedUp employees.