The Winston Fletcher Fiction Prize Direkt, Design und Branding Winston Fletcher Fiction Prize 2016 MullenLowe London

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Winston Fletcher Fiction Prize 2016

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Branche Kommerzielle Dienstleistungen
Medien Direkt, Design und Branding
Markt Vereinigtes Königreich
Agentur MullenLowe London
Executive Creative Director Richard Denney
Veröffentlicht April 2016

Belohnungen

Creative Circle 2017
Design Craft Best Art Direction (campaign) Gold
Design Best Book/publication/annual (campaign) Silver
Direct Best Low Vol Mailing (campaign) Silver

Kredite und Beschreibung

Brand: Winston Fletcher Fiction Prize
Media: DM
Country: United Kingdom
Category: Professional Services
Winston Fletcher Fiction Prize: Winston Fletcher Fiction Prize 2016
Advertising Agency: MullenLowe, London, UK
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Creative Directors: Dave Henderson, Richard Denney
Account Team: Izzy Falcon, Jess Bird
Agency Producer: Gary Wallis
Photography: MAKE
Retoucher: Pete Steadman
Designers: Augusta Lindquist, Ryan Self, Rob Hare, Javier Leal-Olivas , Elisabeth Bolzon
Published: April 2016
Synopsis:
Some of the greatest writers in history started their careers in advertising, writing work for household brands before writing some of the world\'s literary classics, and the Winston Fletcher Prize seeks to unearth the next. This year we sent books with a difference to some of the world\'s most notable creative’s. Inside they were completely blank, apart from a simple line of encouragement on the first page, which read: \"So, what\'s your next chapter?\" Each were personalized with a design related to the work they were most synonymous with. The book designs also became posters to further publicise the competition.