AL ISMAELIA Direkt, Fallmethode DOWNTOWN FONTS, 2 [video] J. Walter Thompson Cairo

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DOWNTOWN FONTS, 2 [video]

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Branche Wohlfahrtsorganisationen, Stiftungen, Volontaire
Medien Direkt, Fallmethode
Markt Ägypten
Agentur J. Walter Thompson Cairo
Veröffentlicht Januar 2016

Belohnungen

Cristal Awards 2016
Design Typography Cristal (Gold)

Kredite und Beschreibung

CLIENT AL ISMAELIA
PRODUCT REAL ESTATE
ENTRANT J. WALTER THOMPSON CAIRO, EGYPT
TYPE OF ENTRY DIRECT: PRODUCT/SERVICE
CATEGORY CHARITIES, PUBLIC HEALTH, SAFETY & AWARENESS MESSAGES
TITLE DOWNTOWN FONTS
PRODUCT/SERVICE REAL ESTATE
ENTRANT COMPANY J. WALTER THOMPSON CAIRO, EGYPT
ADVERTISING AGENCY J. WALTER THOMPSON CAIRO, EGYPT
Brief Explanation
A limited edition commemorative book was sent out to a few of Al Ismaelia’s clients. The book’s box package features a lino sheet on top. The receiver opens the book to find a blank cover, along with all the tools required to print their own unique cover and a list of simple instructions on how to do so. Once they’re done personalizing their copies of our book, the lino kit is theirs to keep and experiment with however way they’d like.
Creative Execution
Khotoot West El Balad is a typographic celebration of the ubiquitous Downtown Cairo shop sign. It is an initiative aimed at preserving the typographical heritage of the hand-painted calligraphy which many are remembered for. To engage the audience, we gave them tools, as described in more details in the synopsis, where they can hand-craft, same way it was done at the times these old signs and typefaces were created.
Results
A dozen of books were distributed to Al Ismaelia's clients as well as stakeholders, university professors and key artists.
MOHAMMED HAMMADY J WALTER THOMPSON CAIRO EXECUTIVE CREATIVE DIRECTOR
IBRAHIM ESLAM J WALTER THOMPSON CAIRO DESIGN DIRECTOR
NARDINE SHENOUDA J WALTER THOMPSON CAIRO SENIOR ART DIRECTOR
ADAM MOURAD J WALTER THOMPSON CAIRO SENIOR COPYWRITER
KARIM FANOUS J WALTER THOMPSON CAIRO A/V DIRECTOR
HAYTHAM NAWAR HEAD OF DESIGN TEAM
GHALIA ELSRAKBI HEAD OF DESIGN TEAM
AMRO THABIT SENIOR ART DIRECTOR
YASSER NAZMY DESIGN TEAM
AHMAD HAMMOUD DESIGN TEAM
YOSRA GAMAL DESIGN TEAM
MIRNA NOAMAN DESIGN TEAM
NADA HESHAM DESIGN TEAM
MAI AZMY J WALTER THOMPSON CAIRO MANAGING DIRECTOR
MOSTAFA SHADY J WALTER THOMPSON CAIRO EXECUTIVE DIRECTOR/BUSINESS DEVELOPMENT
AMIR ADIB J WALTER THOMPSON CAIRO SENIOR PLANNER
DIANA GEORGE J WALTER THOMPSON CAIRO SENIOR PLANNER
MALAK EL NAHAS J WALTER THOMPSON CAIRO ACCOUNT EXECUTIVE