Bennison Direkt, Fallmethode Baby Care Wear gyro New York

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Baby Care Wear

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Öffentliche Sicherheit, Gesundheitswesen und Hygiene
Medien Direkt, Fallmethode
Markt Vereinigte Staaten
Agentur gyro New York
Executive Creative Director Keith Loell, Vito Zarrillo
Art Director Vanessa Marquez
Copywriter Jon Ransom, Kenneth Hein
Designer Vanessa Marquez
Producer Courtney Trent
Photographer Stanley Hsu
Veröffentlicht April 2016


D&AD Impact 2016
Humanitarian Aid - Wood Pencil

Kredite und Beschreibung

Brand: Bennison
Media: DM
Category: Fashion
Advert title(s): Baby Care Wear
Headline and copy text (in English): Baby Care Wear Package
Advertising Agency: gyro, New York, New York
Agency website:
Executive Creative Director: Vito Zarrillo
Executive Creative Director: Keith Loell
Art Director: Vanessa Marquez
Designer: Vanessa Marquez
Copywriter: Jon Ransom
Copywriter: Kenneth Hein
Account Director: Kelly Wong
Photographer: Stanley Hsu
Production Company: In-house
Producer: Courtney Trent
Video Production Company: Alkemy X
Short rationale (optional): To protect at-risk babies from hypothermia and germs, we created the “Bennison Baby Care Wear” package. Inside, it contains one donated pajama. Each pajama is wrapped in a package made entirely of water-soluble, non-toxic, biodegradable soap paper. Even the ink used is 100% washable and child safe. All it takes is a bucket, water and a small piece of the package to clean the pajamas and keep children warm, clean and safe.