Paul bakeries Direkt Bittersweet pies, 2 MRM Bucharest

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Bittersweet pies, 2

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Branche Gebäck und Süßwaren
Medien Direkt
Markt Rumänien
Agentur MRM Bucharest
Veröffentlicht April 2016

Kredite und Beschreibung

MRM//McCann Team
NIR REFUAH – Chief Creative Offices
IOANA FILIP – Executive Creative Director
SANDRA BOLD – Copywriter
MIRUNA MACRI – Art Director
DANY MANEA – Senior Programmer
GINA ZGUBEA – Account Director
TINA CRETU – Account Manager
French patisserie “Paul” & MRM//McCann Romania launch new desserts product line based on gender gap statistics
"Bittersweet pies" is a new cakes product line, sold in all "Paul" bakeries across the country, that highlights the gender inequality in Romania's society by turning cakes into statistics pie charts!
This makes the project to be the 1st ever "social desserts" line in the world.
The cake line includes:
The "Salary Gap" cake
The "Misrepresentation Cake" (in politics)
The "Extremely Rich Cake"
The "Startup Exclusion Cake"
The "Glass Ceiling Double Cake"