Social Market J. Walter Thompson Caracas für Alcaldia de Baruta

Social Market

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Wohlfahrtsorganisationen, Stiftungen, Volontaire
Medien Fernsehen und Film, Digital, Fallmethode
Markt Venezuela
Agentur J. Walter Thompson Caracas
Creative Director Javier De Bourg
Art Director Agustin Gonzalez, Javier De Bourg, Luis Rojas
Copywriter Jesús Franco, Verónika Reyes
Veröffentlicht März 2017

Belohnungen

El Sol Festival (Español) 2017
Medios Mejor Uso De Plataformas Sociales Sol De Bronce

Kredite und Beschreibung

Title/Título: Mercado Social
Category: Public Interest, NGO
Media: Digital
Brand: Alcaldía de Baruta
Agency: JWT
Geo: Venezuela
Advertising Agency: J. Walter Thompson Caracas, Venezuela
CEO: Roberto Pol
Creative Director: Javier De Bourg
Art Directors: Javier De Bourg, Agustin Gonzalez, Luis Rojas
Copywriters: Jesús Franco, Verónika Reyes
Planning Director: Néstor Rivero
Digital Planner: Gustavo Behrens
General Account Director: Tatiana Ferro
Account Supervisor: Jacqueline Hayek
Account Executive: Andreina Plaza
Social Media Manager: Daniela Noya
Director: Evans Briceño
Executive producer: Laureano Frontado
Postproduction director: Evans Briceño
Editor: Luis Guerrero
Colour: Evans Briceño
Animation: Yeison Rodriguez
PR Directors: Natalia Rodoni, Lucrecia Fretes
Published: March 2017
Description: An economic crisis has propelled Venezuela into a food and basic products shortage that has left Venezuelans scrambling for daily necessities. The Black market and barter solutions that have popped up in the country have succumbed to fraud and safety issues. Launched by Baruta County in Caracas, #MercadoSocial, or #SocialMarket in English, is designed to formalize a barter system through which those impacted by the shortage crisis can safely exchange essential goods in a secure zone.