#FacingAddiction #selfie DDB New York für Facing Addiction

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#FacingAddiction #selfie

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Branche Against Drugs (en)
Medien Fernsehen und Film, Digital, Umgebung
Markt Vereinigte Staaten
Agentur DDB New York
Veröffentlicht Dezember 2015

Kredite und Beschreibung

Non-profit Facing Addiction launched a star-studded Instagram campaign this week in an effort to change the conversation around addiction.
Created by DDB New York, the campaign uses the reflective nature of smartphone screens – along with statistics on addiction – to bring attention to the fact that you, or many people you know, are struggling with addiction.
The video ad is a black image, something that stands out in Instagram’s world of beautiful imagery. Before it can be dismissed as a mistake, it draws the viewer in with supers that read, “Look closer.” That’s when the viewer realizes that they are looking at their own reflection. It concludes with the staggering stat, “1 in 7 will see the face of addiction.”
Celebrities including Demi Lovato, Gary Owen, Danny Trejo, Jesse Joyce, Tara Conner, and Joe Walsh have all joined in the movement and donated their selfie by posting the video in its place. Their involvement, in addition to spreading awareness, is an important step towards abolishing the taboo topic of talking openly about addiction.
The Instagram campaign is just the beginning of Facing Addiction’s effort to help people look at addiction, and addicts, in a different light and to raise money to help them get the treatment they need.
Client: Facing Addiction
Url: https://www.facingaddiction.org/
Agency: DDB New York