Geico Fernsehen und Film, Digital Fast Forward- Hike, [video] The Martin Agency Richmond

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Fast Forward- Hike, [video]

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Versicherung
Medien Fernsehen und Film, Digital
Markt Vereinigte Staaten
Agentur The Martin Agency Richmond
Associate Creative Director Mauricio Mazzariol
Creative Director Steve Bassett, Neel Williams, Wade Alger
Producer David Thorne
Produktionsagentur Furlined
Director Nick Ball
Producer Jason Gilbert
Veröffentlicht März 2016


LIA 2016
TV/Cinema/Online Film Campaign Gold Winner

Kredite und Beschreibung

Brand: GEICO
Corporate Name of Client: GEICO
Agency Senior Account Executive: Brad Higdon
Agency Account Executive: Allison Hensley
Agency Account Manager: Allie Waller
Agency: The Martin Agency, Richmond
Chief Creative Officer: Joe Alexander
Group Creative Directors: Steve Bassett/Wade Alger
Creative Director: Neel Williams
Associate Creative Director: Mauricio Mazzariol
Executive Agency Producer: Brett Alexander
Agency Producers: Liza Miller/Coleman Sweeney
Production Company: Furlined
Director: Nick Ball
Senior Executive Producer: David Thorne
Producer: Jason Gilbert
Line Producer: Deepanjali Singh
VFX Company: MPC
VFX Supervisors: Gizmo Rivera/Jim Spratling
Lead Artists: Avinash Bhandary/Sivakumar R
Animation Company: MPC
Animation Producers: Lexi Stern/Juliet Tierney
Editing Facility: Cut + Run
Editor: Frank Effron
Editorial Producers: Carr Schilling/Annabelle Dunbar-Whittaker
Assistant Editor: Brian Meagher
Music Production Company: Black Iris
Music Executive Producer: Jon Spencer
Music Producer: Amanda Patterson
Music Composer: Justin Bailey
Audio Post Company: Rainmaker Studios, Richmond
Description of the Project:
This year, we had a new pre-roll problem. A 15-second media buy without any skip buttons. Our problem was two-fold. One, keep people from hating a pre-roll ad they’re forced to watch to the end. Two, get people to pay attention to our messaging.