|Medien||Fernsehen und Film, Digital|
|Creative Director||Shelley Smoler, Raphael Basckin|
|Producer||Emory Ruegg, Laura Graham|
|Epica Awards 2016|
|Online Campaigns - Food & Drink||Online Campaigns - Food & Drink||Bronze|
Kredite und Beschreibung
BBH London has created Mentos Mentors, an online film which supports the launch of Mentos’ new global brand positioning "Who Says No To Mentos" in the UK, USA and Europe. A Mentos candy is like a real-life friend request. Offer one to anyone and they'll probably say yes. They might even smile at you. Because let's face it, Who Says No To Mentos? And that’s significant, because although we like to think we’re more connected than ever, the truth is that in the real world we’ll actually do anything to avoid contact with other people. We don't look one another in the eye, touch one another or even talk to people we don’t know. But there was a time when each of us engaged and interacted with everyone we came across. No, it wasn't before mobile phones or the internet. It was when we were kids. If connecting with people is a skill we have forgotten, could they teach it to us again?