Kapal Perempuan Fernsehen und Film, Digital, Direkt Hidden Violence Photo Hakuhodo Jakarta

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Hidden Violence Photo

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Branche Against violence (en)
Medien Fernsehen und Film, Digital, Direkt
Markt Indonesien
Agentur Hakuhodo Jakarta
Chief Creative Officer Woon Hoh
Executive Creative Director Chow Kok Keong
Art Director Chow Kok Keong, Nikholas Alviyanto, Wahyu
Copywriter Vince Lee, Chow Kok Keong
Produktionsagentur Masterpiece Film
Veröffentlicht März 2018

Belohnungen

ADFEST 2018
Direct Lotus BEST USE OF SOCIAL MEDIA Bronze

Kredite und Beschreibung

Media: Interactive
Category: Public interest
Client: NGO INSTITUT KAPAL Perempuan
Product: Domestic Violence Activation
Agency: Hakuhodo Indonesia
Country: Indonesia
Chief Creative Officer: Woon Hoh
Executive Creative Director: chow kok keong
Art Director / Copywriter: chow kok keong
Art Director: Nikholas Alviyanto
Art Director: Wahyu
Copywriter: Vince Lee
Producer: Achmad Roni
Producer: Irsyad Sidharta
Producer: Fariz Al Farisi
Digital Designer: Nikholas Alviyanto
Account Servicing: Budi Astuti / Fariz Al Farisi
Planner: Devi Attamimi
Agency Production Team: Irsyad Sidharta/Fariz Af/Achmad Roni
Production House: Masterpiece
Audio / Film Director / Photographer: Rei Supriyadi/Lian
Post Production: -
Digital Imaging Animator: Nikholas Alviyanto
Synopsis:
A series of distressing photos of abused women took the social media by storm in Indonesia, shining much needed light onto an issue that has plagued the country for a long time. Kapal Perempuan, an NGO for the Advancement of Women's Right, together with Hakuhodo Indonesia, partnered with popular local bloggers to create a series of photos that depict heinous acts of violence against women, but hidden unless 'revealed' by a smart use of Facebook. With more than one photo uploaded, the photos will appear cropped unless clicked upon. Once the photo is unveiled, the full story becomes clear things may not be what it seems on the surface, much like domestic violence in Indonesia. In the conservative society of Indonesia, 8 out of 10 cases of domestic violence went unreported. This is mainly due to social stigma, with victims or their family choosing to bury it rather than face the shame and taboo that will undoubtedly fall to them. Hence, the cycle of abuse continues. Victims of domestic abuse often feel trapped out of fear for their lives or children. This has led to many deaths and suicide cases that are sadly preventable.