Hoseg Fernsehen und Film, Digital, Fallmethode Share Your Warmth [video] Grey Mexico

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Share Your Warmth [video]

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Branche Kleidung und Schuhe, Kleider- und Accessoiresgeschäfte
Medien Fernsehen und Film, Digital, Fallmethode
Markt Mexiko, Peru
Agentur Grey Mexico
Chief Creative Officer Humberto Polar
Produktionsagentur Kubrick
Director Herman Velit Uribe
Veröffentlicht Mai 2018

Kredite und Beschreibung

Brand: Höseg
Agency: Grey Mexico
CCO: Humberto Polar
Content Director: Daniel de León, Gustavo González y Felipe Spinola
Storyteller: Jorge De Jacobis
Designer: Janeth Vázquez, María Quintana
Production Company: Kubrick, any story any media
Production: Diego Espinoza
Director: Hermán Velit Uribe
Production: Rossana Velasco
Coordination: Andrés Becerra
Development: Unexpected Web Company.
Developer: Iván Medina
Developer: Nancy Zitle JuárezCo-Founder / CEO: Juanca Sznak
Web project manager: Caro Saux
Web Design and coding: Mayo
Web designer: Vinicius Pineschi
Web coder: Jorge Cañari
Spreading Warmth concept: Lanfranco & Cordova
Published: May 2018
Synopsis:
Grey Mexico and Höseg, the high-end Peruvian "outdoor" clothing brand characterized by the "buy one, donate one" business model, has launched the interactive experience: "Share your warmth". It is a mobile campaign in which, through a specially developed technology that allows "warm up" by simply touching the screen of the mobile, the brand invites users to buy a coat so that Höseg donates another to children in conditions of extreme poverty of high Andean communities of Peru.