B-Reel Fernsehen und Film, Digital, Werbung PRANA B-Reel

PRANA

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Advertising agencies (en), Ausstattungen und Dienstleistungen für Business
Medien Fernsehen und Film, Digital, Werbung / PR
Markt Vereinigte Staaten
Agentur B-Reel
Veröffentlicht Februar 2016

Belohnungen

ADC Annual Awards 2016
DIGITAL SELF PROMOTION: WILDCARD Merit

Kredite und Beschreibung

TITLE PRANA
CLIENT B-REEL
AGENCY B-REEL
COUNTRY UNITED STATES
CREATIVE DIRECTOR B-REEL
As a group of makers are always tinkering with new mediums and technology, often attempting to create the impossible. For fun. We did just that with a light sculpture called PRANA. PRANA is a bioresponsive, interactive installation powered by human breath. One at a time, participants enter a room-sized sphere of lights. Once inside, the installation detects the breath of the participant and begins breathing with them, filling the room with varying levels of light depending on the participant’s breathing pattern. Bringing PRANA to life required 2500 feet of tubing, 13,000 LEDs, 40,000 feet of wiring, over 1 million lines of custom code and one tiny radar chip called XeThru. PRANA garnered international recognition, solidifying our reputation as innovators. Attracting thousands of visitors, PRANA inspired evocative performances, and turned a simple breath into a work of art.