Ararat Fernsehen und Film, Digital From Heart to Heart NEF\TBWA Minsk

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From Heart to Heart

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Branche Cognac, Mobile applications
Medien Fernsehen und Film, Digital
Markt Belarus
Agentur NEF\TBWA Minsk
Chief Creative Officer Oleg Romanov
Creative Director Ivan Ponomariov
Art Director Sergey Kovalenko
Copywriter Hanna Launikovich
Veröffentlicht Mai 2018

Kredite und Beschreibung

Media: Experiential
Category: Drinks, alcoholic
Client: Pernod Ricard Minsk
Agency: NEF
Country: Belarus
Head of Creative Technology: Artem Sawitski
Head of Creative Technology: Alexander Astafiev
Creative Partner: Ivan Vedenin
Creative Partner: Natalia Kavaleva
Creative Partner: Roman Kopyrkin
Creative Partner: Tatyana Turova
Creative Partner: Mikhail Nikitin
Creative Partner: Anton Mayevski
Chief Creative Director: Oleg Romanov
Creative Director: Ivan Ponomariov
Art Director: Sergey Kovalenko
Copywriter: Hanna Launikovich
Account Director: Vitalia Mironenko
Published: May 2018
ARARAT is the world’s first brandy that understands what your heart feels.
Drinking brandy usually boosts the intensity of special moments we share with the close ones. We have created an AI module which recognizes emotions during a conversation and placed it in the app for iOS and Android. Due to self-taught neural network able to identify 7 types of emotions you are now able to express your feelings right at the moment. However, emotion recognition is not enough. You can actually see what your heart feels with the help of the special crystal brandy glasses.
Here's how it works: turn on the ARARAT application on your tablet and choose one of the available menu options. Then place two glasses in the indicated squares and pour ARARAT brandy in them. And now just start talking. The emotions expressed during this conversation are reflected as a 3D-image directly inside your glasses.