Chupa Chups Fernsehen und Film, Digital PLANET MICRO Bates CHI & Partners Shanghai

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PLANET MICRO

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Branche Pralinen und Bonbons
Medien Fernsehen und Film, Digital
Markt China
Agentur Bates CHI & Partners Shanghai
Director Paul Lang - Orange Apple Creative Imagery
Executive Creative Director Antonius Chen
Art Director Lee St. James, Jojo Zhou, Maxim Peng, Doris Zhan
Copywriter Qiong Chen, Jing Zheng
Producer Long Shih Fang
Account Supervisor Karyn Kuo
Veröffentlicht Dezember 2012

Kredite und Beschreibung

Advertiser: PERFETTI VAN MELLE CHINA
Agency: BATES CHI & METHINKS
Category: Short Format Internet Film
Copywriter: Antonius Chen, Qiong Chen, Jing Zheng
Agency Producer: Betty Kao, Wing Yao
Account Manager: Dora Ji
Account Supervisor: Karyn Kuo
Producer: Long Shih Fang
Music: Paca
Animation: Paca
Sound Design/Arrangement: Paca
Executive Creative Director: Antonius Chen
Director: Apple
Creative Director: James Lee
Art Director: James Lee, Maxim Peng, Jojo Zhou, Doris Zhan
Director Of Photography: Mo To
Editing Company: Paca
Post Production: Paca

Brief Explanation
December 21, 2013 was rumoured to be the end of the world. This became a hot topic in China, igniting massive discussions on the web.To take advantage of the moment, we released this campaign on Saturday, December 22 - where alien representatives all over the galaxy sent congratulations messages to the people of Earth for surviving doomsday - in line with the "Life Less Serious" branding platform of Chupa Chups.