Monoprix Fernsehen und Film, Digital The Worst Song In The World Rosapark Paris

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The Worst Song In The World

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Supermarkets, Online-Handel
Medien Fernsehen und Film, Digital
Markt Frankreich
Agentur Rosapark Paris
Creative Director Jean-Francois Sacco, Gilles Fichteberg
Art Director Nazgol Athari-Nejad
Copywriter Hélène Boudin
Produktionsagentur Stink
Director Traktor
Veröffentlicht April 2018

Kredite und Beschreibung

BRAND : MONOPRIX
BRAND MANAGEMENT: Florence Chaffiotte, Nicolas Gobert, Stéphanie Jallet, Angeline Froger
AGENCY: ROSAPARK
CO-FOUNDERS: Jean-Patrick Chiquiar, Gilles Fichteberg et Jean-François Sacco
STRATEGIC PLANNING MANAGER : Sacha Lacroix
ACCOUNT MANAGEMENT: Fanny Desvignes, Quentin Barbaray, Charlotte Giraud
STRATEGIC PLANNING: Alexandre Ribichesu, Sarah Herbain
CREATIVE DIRECTORS: Gilles Fichteberg et Jean-François Sacco
AD: Nazgol Athari-Nejad
COPYWRITER : Hélène Boudin
TV PRODUCER: Thomas Laurent
ASSOCIATE DIRECTOR: Quentin Labat
CLIENT DIRECTOR: Lucile Wissocq
STRATEGIC PLANNER: Sarah Herbain
HEAD OF DIGITAL STRATEGIES: Jeanne Neuschwander
PR: Mélanie Colléou
Production : Stink
Director: Traktor
DOP: Nico Poulsson
Producer: Marine Garnier
Production Direction: Guillaume Richard
Image Post-production: Firm
Post-Producer: Toby Ridgway
Editing: Yann Malcor
Sound Post-Production: Schmooze
Musical Composition: Simon Davis
Published: April 12 2018
Synopsis:
If there’s one brand where people like to do their shopping in France, it’s Monoprix. The pleasure of feeling the products, touching them, tasting them, discovering new ones – going to Monoprix isn’t just about grocery shopping, it’s about living a unique experience. Our clients tell us: « I like to go to my Monoprix ».
But even if they do love shopping for their groceries, what our clients don’t like, is carrying them.
And to promote delivery services, Monoprix, together with its agency Rosapark, wanted to surprise its customers with an offbeat and unanticipated campaign : The Worst Song in the World.