|Medien||Fernsehen und Film, Digital|
|Agentur||Ogilvy & Mather London|
|Executive Creative Director||Gerry Human|
|Creative Director||Trevallyn Hall|
Kredite und Beschreibung
Ogilvy & Mather has created a campaign for Royal Philips to drive awareness of the brand's personal health programs. The activity supports Philips' shift from its traditional image as an electronics company, to its present day status as a health-tech organization that improves lives through technology. Launching at Elvis Week in Memphis, Tennessee, the Philips 'A little more action' campaign tells the transformative story of Keith Hart, an amateur Elvis Tribute Artist who made a series of small lifestyle changes to fulfil his lifelong dream of performing for the first time on stage as his hero, Elvis Presley.