Sek Fernsehen und Film, Digital Hipsteria attack Blab

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Hipsteria attack

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Branche Kaffee
Medien Fernsehen und Film, Digital
Markt Türkei
Agentur Blab
Art Director Funda Akman Aydemir, Ece Çiftçi
Copywriter Zeynep Ezgi Deniz, Saadet Melek
Produktionsagentur Jaguar
Director Emre Akay
Veröffentlicht Oktober 2015

Kredite und Beschreibung

Campaign name: The Crying Hipsters
Registrant: BLAB
Brand name: SEK
Client account director manager: Merve Koçyiğit
Director: Emre Akay
Art Director: Funda Akman Aydemir, Ece Çiftçi
Creative director: S. Taylan Yapici, H. Öner Şahin
Strategic planner strategist: H. Viktor Kuzu
Copywriter: Saadet Melek, Zeynep Ezgi Deniz
Post Production: ABT İstanbul
Production Company: Jaguar
Creative idea explanation: Our goal was to introduce the Sek Iced Coffee to our target group. Using the insights of coffee shops, we produced a campaign based on 3 films. In the films we see something happen to our main characters, the hipsters, and in the end, they cry. Of course the solution is Sek Iced Coffee.