THE VOID Fernsehen und Film, Digital The VOID and ILMxLAB's Star Wars: Secrets of the Empire [Demo Film] PMK BNC, USA

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The VOID and ILMxLAB's Star Wars: Secrets of the Empire [Demo Film]

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Branche Freizeit und Unterhaltung
Medien Fernsehen und Film, Digital
Markt Vereinigte Staaten
Agentur PMK BNC, USA
Veröffentlicht Februar 2018


Lions Craft 2018
Digital Craft Lions Function > Experience Design: Multi-platform Silver Lion
Digital Craft Lions AR, VR & Mixed Reality Bronze Lion

Kredite und Beschreibung

PMK*BNC Los Angeles, USA Entrant Company
THE VOID Lindon, USA Idea Creation
ILMXLAB San Francisco, USA Idea Creation
THE VOID Lindon, USA Production
ILMXLAB San Francisco, USA Production
PMK*BNC Los Angeles, USA PR
Cliff Plumer The VOID Chief Executive Officer
Curtis Hickman The VOID Chief Creative Officer
Vicki Dobbs Beck ILMxLAB Executive in Charge
Mark Miller ILMxLAB Executive Creative Producer
Judah Graham ILMxLAB Producer
David S. Goyer ILMxLAB Executive Producer / Writer
Ben Snow ILMxLAB VFX Supervisor
Ian Bowie ILMxLAB Lead Experience Designer
Daria Fluor-Scacchi ILMxLAB Production Manager
Sarah Barrick ILMxLAB Senior Production Assistant
Aaron McBride ILMxLAB Art Director
Jason Breneman ILMxLAB Creature Technical Director
Ed Fornoles ILMxLAB Lead Animator
Steve Henricks ILMxLAB Lead Environment Artist
James Gray ILMxLAB Lead Programmer
Diana Williams ILMxLAB Content Strategist
Bill Rudolph Skywalker Sound Sound Designer
Paul Gerla The VOID Technical Artist
Brooke Chapman The VOID Project Manager, Customer Experience & Studios
Farrell Edwards The VOID Head of Technology
Jason Howard The VOID Head of Studio
Joe Bourrie The VOID Senior Designer
Kari St. John The VOID Chief Operating Officer
Sarah Marsh The VOID Chief Experience Officer
David Cox The VOID Creative Director
Sam Curnow The VOID QA Manager
Sean Forsgren The VOID Producer
Steve Duckworth The VOID IT Director
Matt Peterson The VOID Art Director
Tracy Hickman The VOID Director of Story Design

The VOID set to develop a new category of entertainment and change the perception of VR from an isolated activity into a dynamic and social experience. ILMxLAB is Lucasfilm’s Immersive Entertainment division which combines compelling storytelling, technological innovation and world-class production to create truly impactful immersive experiences. Together, The VOID and ILMxLAB created Star WarsTM: Secrets of the Empire, a socially interactive, breathtaking experience that blends physical and virtual worlds together.

As a part of Lucasfilm, ILMxLAB was able to bring the authentic story to life hand-in-hand with The VOID and key contributors: the Lucasfilm Story Group, writer David S. Goyer, and The VOID’s Tracy Hickman for story; and key Star Wars talent like Diego Luna, Alan Tudyk, and Sam Witwer. The VOID and ILMxLAB worked collaboratively to bring the right story to the hyper-reality platform; with smell, heat, and touch, the story focused on Mustafar and leaned into a known and popular trope – infiltrating an Imperial base disguised as a stormtrooper. The planet Mustafar was creatively compelling to showcase hyper-reality and the perfect backdrop to take advantage of triggering all senses and inspiring exploration and discovery.

Star Wars: Secrets of the Empire from concept to development to its first public appearance took less than a year. Launched over six locations from December 2017 through April 2018, the marketing campaign focused on consumer advocacy. Launch activity focused on paid search, social ads and a local media blitz in each location along with highly targeted and strategic OOH component In addition, Diego Luna supported by announcing his part via his Twitter account. Premiere events were held in Anaheim, London and Las Vegas complete with appearances by David S. Goyer, Sam Witwer, and stormtroopers, exclusive media previews and inviting Star Wars fans to bring initial buzz

Campaign Description
Star Wars™: Secrets of the Empire takes place between Episodes 3 and 4 and is a first-of-its-kind location based multi-sensory experience. Under the orders of the rebellion, teams of four guests must work together to infiltrate an Imperial base disguised as stormtroopers where they’ll navigate through to steal critical intelligence with help from familiar Star Wars characters along the way. The VOID transports guests deep into the Star Wars universe where they can walk freely untethered, see, touch and interact with the environment. Through The VOID’s proprietary gear, including head mounted displays, backtop™ computers, and haptic vests, participants feel the turbulence of the skiff below their feet, withstand the impact of blaster bolts, and smell the smoke as they approach the planet Mustafar. By mapping the virtual world over physical stages, it creates an immersive experience that engages all the senses and transports guests to a galaxy far, far away.