Aquarius Fernsehen und Film AQUARIUS AGENCY Sra Rushmore

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AQUARIUS AGENCY

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Alkoholfreie Getränke
Medien Fernsehen und Film
Markt Spanien
Agentur Sra Rushmore
Director Gabe Ibañez
Executive Creative Director Miguel Garcia Vizcaino, Marta Rico
Creative Director Miguel Angel Torres, Angel Torres Y Lucas Paulino
Art Director Amaia Ugarte, Guillermo Sanchez, Miguel Novillo
Copywriter Carlos Manas, Mayra Martinez
Producer Jose Calero Y Pablo Heras, Pancho Alted, Miki Heras
Account Supervisor Ana Herrero
Produktionsagentur Tesauro
Veröffentlicht August 2011

Kredite und Beschreibung

Category: Non-Alcoholic Drinks
Advertiser: COCA-COLA
Product/Service: AQUARIUS
Agency: SRA. RUSHMORE
Production Company: TESAURO, Madrid, SPAIN
Executive Creative Director: Miguel Garcia Vizcaino/Marta Rico
Creative Director: Angel Torres/Lucas Paulino
Copywriter: Carlos Mañas/Mayra Martinez
Art Director: Amaia Ugarte/Miguel Novillo/Guillermo Sanchez
Agency Producer: Freelanceforfree
Account Supervisor: Ana Herrero
Producer: Miki Heras, Pancho Alted, Pablo Heras
Director: Gabe Ibañez
Sound Studio: Audioclip
Post Production: Molinare
Account Manager: Marta Palencia
Account Manager: Marta Palencia

English Description
Aquarius was shifted out of sports drinks territory when Powerade was launched, so the brand need to reposition.
2011 was crucial to propel this change connecting with consumers beyond the convencional media.
Aquarius need to break from conventions and show everyone that force of habit unconsciously restrict our freedom of choice.

The creative idea is based on a defining hallmark: our name. From birth the name mark us for good or bad and it is something we didn´t even choose. To solve this problem we created an agency to provide assistance with legal paper work for changing your name.