Meet Pearl, the world’s first Artificial Intelligence award jury DDB Brussels für Belgian MIXX Awards

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Meet Pearl, the world’s first Artificial Intelligence award jury

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Medien Fernsehen und Film
Markt Belgien
Agentur DDB Brussels
Veröffentlicht September 2017

Kredite und Beschreibung

Category: Professional Services
Media: Digital
Brand: Belgian MIXX Awards
Agency: DDB
Geo: Belgium
Advertising Agency: DDB, Brussels, Belgium
Published: September 2017

Big surprise at the MIXX Awards gala in Brussels. Pearl, the first Artificial Intelligence advertising judge in the world, picked the same winner as the human judges. “Her Street View” by Touche Pas A Ma Pote, a campaign designed to highlight the poor conduct towards women in our capital, was chosen as the absolute winner by the A.I. robot. “Based on its social relevance, the emotional impact and the project’s excellent reach,” the A.I. machine tells us. It seems that what started out as merely an experiment by the event organisers has now taken on an important new dimension.
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