Chanel Fernsehen und Film Chance Eau Tendre

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Chance Eau Tendre

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Branche Parfümerie
Medien Fernsehen und Film
Markt Global
Produktionsagentur B-Reel
Director Eva Michon
Veröffentlicht Januar 2018


Clio Fashion & Beauty Awards 2018
Prestige: Social Media Single Platform Campaign Silver

Kredite und Beschreibung

Category: Beauty
Media: Film
Brand: Chanel
Production: BRF (B-Reel Films)
Director: Eva Michon
Soundtrack : Baluba Shake by Brunetta
Published: January 2018
Alone in Venice. Spark your CHANCE.
With Angela Yuen, directed by Eva Michon
Chanel has launched a new campaign for its Chance fragrance with a series of four fun and beautifully shot spots, created in partnership with production company BRF (B-Reel Films) director Eva Michon. The series highlights the four scents in the Chance collection, with each being brought to life by a group of diverse young female talent -- Angela Yen, Selah Marley, Belen Chavanne and Lily Newmark.
The shoot was set in the picturesque cityscape of Venice, Italy. Each video looks into the individual muse’s narrative through a circular lens, which mirrors the shape of a bottle of Chance. The campaign plays off these narratives, encouraging consumers to “Choose Your Chance” and enter a world where anything is possible.
Delicate like the soft accords of jasmine and smooth white musk notes, Hong Kong-born actress Angela Yuen embodies the fruity fragrance that is Chance Eau Tendre.