Chloe Fernsehen und Film Chloé's signature TBWA Paris

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Chloé's signature

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Parfümerie
Medien Fernsehen und Film
Markt Frankreich
Agentur TBWA Paris
Executive Creative Director Benjamin Marchal, Faustin Claverie
Art Director Léna Monceau, Julia Deshayes
Produktionsagentur Insurrection
Director Stéphanie Di Giusto
Veröffentlicht Oktober 2017

Kredite und Beschreibung

COTY : Karole Stanislas, Caroline Benderitter, Philippe Desroche, Edmee de Bodinat
Agency: TBWA\PARIS
Chief Strategy Officer : Vincent Garel
Executive Creative Directors : Benjamin Marchal, Faustin Claverie
Art Directors : Léna Monceau, Julia Deshayes
Head of TV : Maxime Boiron
TV Producer : Emilie Prud’homme
Production : Insurrection
Film Director : Stéphanie Di Giusto
Producer : Charlotte Lepot
Post Producer : Nicolas Lim
Sound Producing : TBWA\ELSE
Head of Music and Sound : Olivier Lefebvre
Music Producer : Fabrice Pouvreau, Thomas Anduze
Music AD : Philippe Mineur
Sound Mixer : Vendôme Uhl
Music Credits : Alabama Shakes « Gimme All Your Love » Universal Music Publishing - 2015 Alabama Shakes LLC, under exclusive license to Rough Trade Records Ltd
Art Buyers : Carine Galluffo, Alexis Antigny
Model Photographer : Lachlan Bailey @ ArtParner
Packshot Photographer : Ulysse Frechelin
Synopsis:
On the tenth anniversary of Chloé fragrance, american actress Haley Bennett is becoming its new face.
Charm, freshness, vitality : the new muse perfectly suits with the fashion house’s values.
An opportunity for TBWA\Paris to launch this worldwide campaign in 360-degree manner.
For the TV spot directed by Stephanie Di Giusto, Haley Bennett embodies the ultimate Chloé girl of the moment, master of its own destiny and path.
Driving a vintage convertible, alone on on a deserted road, she dares letting herself guided by the wind. Even if the end point is unknown. Even if the unexpected happens. Adventure is full of promises. The Chloé girl’s free of mind is the key to borrow a single road : her own.