Chupa Chups Fernsehen und Film Get Lolli - The Instagram Horror Game BBH Singapore

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Get Lolli - The Instagram Horror Game

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Branche Pralinen und Bonbons
Medien Fernsehen und Film
Markt Singapur
Agentur BBH Singapore
Director Flamboyant Paradise
Creative Director Tinus Strydom
Producer Daphne Ng
Veröffentlicht Oktober 2014

Kredite und Beschreibung

BBH Asia Pacific Singapore and Chupa Chups have launched an Instagram game as part of a social media campaign for the brand to celebrate Halloween. "Get Lolli" is a first-of-its-kind, 'choose your own adventure' game on Instagram, built to create awareness of Chupa Chups during the biggest candy-sharing event of the year - Halloween. In the game, players are encouraged to help a 'finger' find his friend Lolli (a Chupa Chups lollipop) who has been kidnapped. The game uses Instagram's native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger.
Title: Halloween
Brand: Chupa Chups
Media: TV
Category: Confectionery & Snacks
Agency: BBH
Geo: Singapore
Chupa Chups: Get Lolli - The Instagram Horror Game
Advertising Agency: BBH Asia Pacific, Singapore
Creative Director: Tinus Strydom
Senior Copywriter: Omar Sotomayor
Senior Art Director: Gaston Soto
Account Management: David Webster, Bassam Abdel-Rahman, Bernice Ooi, Michelle Zimmerman
Planning: Lindsey Cummings, Heidi Lahtinen
Producer: Daphne Ng
Director: Flamboyant Paradise
Production house: 4Humans