AS LONG AS THERE ARE DEATHS Publicis Conseil Paris für Direction De La Securite Et De La Circulation Routiere/dscr

AS LONG AS THERE ARE DEATHS

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Notiz hinzufügen
Branche Traffic safety (en)
Medien Fernsehen und Film
Markt Frankreich
Agentur Publicis Conseil Paris
Director Stéphane Barbato
Art Director Pascal Couvry, Dorothée Noel
Account Supervisor Thierry Herrant
Veröffentlicht September 2011

Kredite und Beschreibung

Category: Public Health & Safety
Advertiser: DSCR (FRENCH ROAD SAFETY)
Product/Service: ROAD SAFETY
Agency: PUBLICIS CONSULTANTS
Production Company: BANDITS, Paris, FRANCE
Chief Creative Officer: Pascal Couvry
Art Director: Pascal Couvry/Dorothée Noel
Agency Producer: Publicis Consultants
Account Supervisor: Thierry Herrant
Director: Stephane Barbato
Music: Philip Glass

English Description
Everyone thinks they're a good driver - too many of us are unaware of our own shortcomings when it comes to road-safety. This spot reminds the viewer that each of us has a role to play in making the roads safer for all.
Filmed in black-and-white, combining real and staged footage of road accidents, 'As long as there are deaths' consists of a stream of heart-wrenching scenes. So the accident-scenes depict the results of drink-driving, speeding, using your mobile while driving, and driving when over-tired. Each contains a voiceover (representing our conscience) reminding us abruptly that we tell ourselves that it’s others who drive badly, but, without realizing we are all the others, and as such people will die.