Too Insulting Leo Burnett Dubai für Du

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Too Insulting

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Branche Telekommunikationsdienstleistungen
Medien Fernsehen und Film
Markt Vereinigte Arabische Emirate
Agentur Leo Burnett Dubai
Produktionsagentur DejaVu Studios
Veröffentlicht Oktober 2014

Belohnungen

Cristal Festival, 2015
Film Telecommunication Sapphire (Silver)

Kredite und Beschreibung

CLIENT DU
PRODUCT TELECOMMUNICATIONS
ENTRANT LEO BURNETT DUBAI, UNITED ARAB EMIRATES
3 OF 3 CAMPAIGN
TYPE OF ENTRY CRAFT: FILM
CATEGORY DIRECTION
TITLE TOO INSULTING
PRODUCT/SERVICE TELECOMMUNICATIONS
ENTRANT COMPANY : LEO BURNETT DUBAI, UNITED ARAB EMIRATES
ADVERTISING AGENCY : LEO BURNETT DUBAI, UNITED ARAB EMIRATES
PRODUCTION COMPANY : DEJA VU DUBAI, UNITED ARAB EMIRATES
BECHARA MOUZANNAR LEO BURNETT CHIEF CREATIVE OFFICER
MAGED NASSAR FREELANCE CREATIVE DIRECTOR
ALI ALI FREELANCE CREATIVE DIRECTOR
MAGED NASSAR FREELANCE COPYWRITER
MAGED NASSAR FREELANCE ART DIRECTOR
ALI ALI FREELANCE DIRECTOR
PIERRE MOUARCKECH FREELANCE DOP
FILIP MALASEK FREELANCE EDITOR
AMR RABEA FREELANCE EDITOR
LIZARD LIZARD POST PRODUCTION
SOUND SQUARE SOUND SQUARE SOUND DESIGN
KARIM MIRA LIZARD COLORIST
SAAD YUSUF LEO BURNETT GROUP ACCOUNT DIRECTOR
SAAD YUSUF LEO BURNETT ACCOUNT DIRECTOR
SARAH ABDULLAH LEO BURNETT AGENCY PRODUCER
RAYANE SMAYRA LEO BURNETT AGENCY PRODUCER
MANASVI GOSILIA DEJA VU EXECUTIVE PRODUCER
MARTIN KREJZLIK FREELANCE PRODUCTION DESIGNER
JAN HLAVSA FREELANCE SERVICE LINE PRODUCER
FADY SALAME FREELANCE SERVICE EXECUTIVE PRODUCER
DEJA VU PRODUCTION
AHMED ZAKI CLIENT
SAAD YUSUF LEO BURNETT PLANNER
OMAR KISHK LEO BURNETT ACCOUNT EXECUTIVE
Brief Explanation:
In an effort to inspire loyalty between dual-phone users, du decided to leverage people’s passion for movies and partnered with cinemas within the UAE to launch ‘du Tuesday’. On Tuesdays, du would give away two movie tickets for the price of only to their customers. Challenge was that du wasn’t the only one giving away cinema tickets. So, they worked on the insight that movies are better enjoyed when they are a ‘shared experience’; so take someone along with you on du Tuesday. This had to be communicated through a set of communication that would be unique, gripping and appealing for the movie buffs. So, a series of entertaining communication (films/posters/outdoors) were developed touching upon different genres of cinema to engage with different movie lovers.