Get Lit Fernsehen und Film Speak Fast Machine

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Branche Wohlfahrtsorganisationen, Stiftungen, Volontaire
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur Fast Machine
Creative Director Kelly Bayett, Jason Cook
Produktionsagentur Lord Danger
Director Mike Harris, Aaron Grasso
Veröffentlicht April 2018

Kredite und Beschreibung

Original Poem by: Jazmine Williams
Featuring: Jazmine Williams, Juliana Judge, Walter Finnie Jr. , Alexander Luu
Client: Get Lit - Words Unite /
CEO/Executive Director: Diane Luby Lane
Agency: Fast Machine
Founder/CCO: Ido Gondelman
Director of Creative Strategy: Molly McBride
Production Company: Lord Danger
Co-Director: Mike Harris
Co-Director: Aaron Grasso
Founder/Executive Producer: Josh Shadid
Producer: Shyam S. Sengupta
Cinematographer: Aaron Grasso
Editorial: Cosmo Street
Editor: Zachary Winick
Producer: Gigi May
Executive Producer: Yvette Cobarrubias-Sears
Post Production & Graphics: Flavor
Creative Director: Jason Cook
Executive Producer: Darren Jaffe
Flame Artist: Blake Huber
Color: Apache Digital
Colorist: Steve Rodriguez
Producer: Caitlin Forrest
Executive Producer: LaRue Anderson
Mix & Sound Design: Barking Owl
Creative Director/ EP: Kelly Bayett
Mixer: Mike Franklin
Assistant Sound Designer: Eolyne Arnold
B-Roll & Drone Footage: MPC Creative LA
Executive Producer: Matt Winkel
Published: April 2018
Creative agency Fast Machine partnered with nonprofits and on a campaign highlighting social injustice through the power of spoken word. Fast Machine’s concept aims to create awareness, inspire action, and celebrate community. This pro-bono project was brought to life in creative partnership with production company and longtime friends at Lord Danger. In honor of National Poetry Month, “SPEAK,” calls attention to the upcoming Get Lit annual event #ClassicSlam – the largest classic youth poetry festival in the world -- held on April 28th, 2018 at the Ace Theater in Los Angeles.
As noted by Fast Machine’s CCO Ido Gondelman, the campaign also speaks to the larger conversation of today’s climate, social activism, and arts education. “Our goal was to create something authentic, honest and powerful. Cause Marketing is important to everyone at Fast Machine, and we support programs like Get Lit and this initiative. When the opportunity presented itself we were all in and reached out to our partners like Lord Danger to get involved.”
“We are painfully aware of the challenges facing artistic funding in public schools, and are simultaneously inspired by the groundswell of artistic efforts aimed squarely at making change,” agrees Lord Danger Founder/EP Josh Shadid. “Helping Fast Machine shine a light on an organization that supports the artistic community is an honor.”
Central to the piece was enlisting Get Lit alum Jazmine Williams to write an original poem that speaks to today’s social inequalities. Fast Machine’s CCO Ido Gondelman and Lord Danger’s Directors Mike Harris and Aaron Grasso collaborated with Jazmine to ensure the spirit of her poem was realized on film, with performers Juliana Judge, Walter Finnie Jr. , and Alexander Luu sourced in an organic process working off Get Lit’s YouTube page and from live poetry slams.
“SPEAK,” was then shot inside the INTO ACTION event space, with performers surrounded by the event’s profound and evocative artwork. On screen, select words are interwoven with B-Roll & Drone footage, which was provided by MPC Creative (who also designed the INTO ACTION logo). Continuing the collaborative process, Fast Machine brought in longtime creative partners Cosmo Street and Editor Zack Winick, Apache Color’s Steve Rodriguez, Flavor design’s Creative Jason Cook and Barking Owl Mixer Mike Franklin.