A Shot Worth Taking The Community Miami für Hornitos

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A Shot Worth Taking

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Branche Tequila
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur The Community Miami
Associate Creative Director Fernando Reis, Marcelo Padoca
Executive Creative Director Rodrigo Butori
Art Director Juan Aguilar
Senior Art Director Aaron Willard
Copywriter Lyndsey Stormer
Senior Copywriter Aaron Zimroth
Veröffentlicht September 2017

Kredite und Beschreibung

Alternative Title: Zairah’s Shot- Becoming a Rapper
Category: Alcoholic Drinks
Media: Content
Brand: Hornitos Tequila
Agency: -
Country: United States of America
Agency: the community
VP, Executive Creative Director: Rodrigo Butori
Associate Creative Director: Marcelo Padoca
Associate Creative Director: Fernando Reis
Sr. Copywriter: Aaron Zimroth
Sr. Art Director: Aaron Willard
Copywriter: Lyndsey Stormer
Art Director: Juan Aguilar
Group Account Director: Mattia Nicadanno
Account Supervisor: Jessica Patino
Account Executive: Alaina Zuniga
Account Coordinator: Paola Rodriguez
Director of Planning: Tyler Witkin
Junior Planner: Jennifer Alonso
Director of Digital: Andy Amendola
Senior Digital Strategist: Maryam Hosseini
Executive Producer: Laurie Malaga
Producer: Lucia Riquelme
Manager of Creative Services: Mariana Sokolowski
Brand: Hornitos® Tequila
VP World Whiskey and Innovation: Malini Patel
U.S. IMC Lead: Jeanette Cutler
Sr. Brand Manager: Beth Krigel
Associate Brand Manager: Kelsey Gallagher
Published: September 2017
Synopsis:
Hornitos Tequila has released a new marketing campaign called 'A Shot Worth Taking' that highlights the extraordinary things that can happen when people are willing to 'take a shot.' The new marketing effort via La Comunidad, Miami ,launches on Mexican Independence Day, the anniversary of the brand's launch back in 1950, and celebrates Hornitos' history as a shot-taking, boundary-pushing brand by inspiring this same mentality in fans.