Klondike Fernsehen und Film GOOD LISTENER The VIA Agency

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GOOD LISTENER

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Branche Eis
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur The VIA Agency
Executive Creative Director Teddy Stoecklein
Creative Director Amos Goss
Account Supervisor Elizabeth Fagan
Editor Patrick Sperry
Produktionsagentur Rehab
Veröffentlicht November 2011

Kredite und Beschreibung

Category: Sweet Foods & Snacks
Advertiser: UNILEVER
Product/Service: KLONDIKE ICE CREAM
Agency: THE VIA AGENCY
Production Company: REHAB , Portland, USA
Chief Creative Officer: Greg Smith
Executive Creative Director: Teddy Stoecklein
Creative Director: Amos Goss
Agency Producer: Meghan Gildart-Nappi
Account Supervisor: Elizabeth Fagan
Editor: Patrick Sperry

English Description
'Good Listener' is the first installment of '5 Seconds to Glory', a new campaign that refreshes Klondike's iconic advertising platform, "What would you do for a Klondike bar?"

'5 Seconds to Glory' turns everyday situations (like having to listen to your wife) into an over-the-top game-show event. The key insight was that guys don't reward themselves with an ice-cream after doing something extremely painful or embarrassing, but they do reward themselves for surviving life's little mundane obstacles.