LG Fernsehen und Film Serious Deliveries FCB New York

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Serious Deliveries

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Fernseher
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur FCB New York
Chief Creative Officer Ari Halper
Associate Creative Director Akos Papp, Laszlo Szloboda
Executive Creative Director Stu Mair
Art Director Akos Papp
Copywriter Laszlo Szloboda
Produktionsagentur HELO
Director Jeff Tremaine
Veröffentlicht Oktober 2017

Kredite und Beschreibung

Agency: FCB New York
Chief Creative Officer: Ari Halper
Executive Creative Director: Stu Mair
Associate Creative Director, Copy: Laszlo Szloboda,
Associate Creative Director, Art: Akos Papp
SVP, Business Lead: Laura Dunn
Social Media Manager: Sally Bowler
Chief Strategy Officer: Deb Freeman
SVP Planning Director: Raig Adolfo
Head of Production: Leelee Groome
Client: LG Electronics
Vice President, Marketing, LGE-US Home Entertainment/Home Appliances: David VanderWaal
Senior Director, HE Consumer Marketing: Michelle Fernandez
Senior Manager, Public Relations: Chris De Maria
Senior Brand Manager: Tricia Green
Senior Digital Manager: Alfred Lee
Digital Content Manager: Courtney Callahan
Head of US Content Business Development: Mark Lee
Director NA Smart TV Content Partnerships: Matt Durgin
Senior Shopper Marketing Manager: Rachel Olson
Product Training Manager: Martin Valdez
Smart TV Ops. Manager, LGEUS Content Innovation: Woochang Lee
Partner Client: Netflix
Senior Partner Marketing: Magno Herran
Sr. Manager, Originals Marketing, Stranger Things, Netflix: Jennie Wilkes
Brand Partner Marketing Manager: Christina Muniz
Production: Helo
Director: Jeff Tremaine
Executive Producer: Brendan Kiernan
Executive Producer: Justin Moore-Lewy
Director of Integrated Production: James Okumura
Producer: Tina Nakane
Production: Gorilla Flicks
Executive Producer: Shanna Newton
Office Manager: David Siev
Editorial Company: Cosmo Street
Editor: Aaron Langley
Executive Producer: Maura Woodward
Producer: Anne Lai
Audio company: Sonic Union
Audio engineer: Rob Mclver
Producer: Justine Cortale
Synopsis:
LG Electronics USA is at it again, surprising TV’s most Serious Watchers with the only state-of the-art viewing experience worthy of their love and dedication to television in the second installment of the ”LG Serious Deliveries” social media campaign.
In the latest installment of the Serious Deliveries campaign, LG continues its collaboration with legendary prank director Jeff Tremaine and FCB New York to surprise an unsuspecting fan with a special delivery of an LG OLED TV.
Expecting a routine delivery of an LG OLED TV she ordered a day earlier, Stranger Things super fan Tish instead finds herself staring at some of her favorite actors from the show when she opens the front door. Delivered by the beloved Netflix original series Stranger Things stars, Gaten Matarazzo (Dustin Henderson) and Noah Schnapp (Will Byers), Tish is shocked to find her favorite characters at her door. Her reaction and what happens next is a must-see.
Defined as those who watch 10 or more episodes a week and view content from multiple sources, a new breed of TV viewer – the “Serious Watcher” – has emerged from the crammed DVR and binge-watching era of TV today. These watchers make no exception when it comes to prioritizing their favorite shows in both their personal and social life and will do almost anything to watch their favorite content.