Nationwide Fernsehen und Film Family Mortgage VCCP London

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Family Mortgage

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Branche Banking und Finanzdienstleistungen
Medien Fernsehen und Film
Markt Vereinigtes Königreich
Agentur VCCP London
Veröffentlicht Mai 2018

Kredite und Beschreibung

Alternative title: Mortgage Number One
Media: TV
Category: Finance & insurance
Client: Nationwide
Agency: VCCP, London
Country: United Kingdom
Published: May 2018
Synopsis:
Nationwide returns to the very beginning with the latest TV spot, "Mortgage Number One". Telling the true story of everyday people Alfred and Elizabeth Idle, the first to ever get a Nationwide mortgage in 1884, a time where it was difficult for those not part of the gentlemen classes to gain a mortgage. It sets the scene for the origins of the values that the brand still holds true today. The new spot was written and performed by Jo Bell and it aims to call out Nationwide’s difference: it’s a building society and not a bank. To do this, they delved deep into the origins of the building society movement with the help of Nationwide’s Head of Historical Archives, Sara Kinsey.