One in five drivers Garbergs Annonsbyra für Synoptik

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One in five drivers

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Branche Optics (en), Traffic safety (en)
Medien Fernsehen und Film
Markt Schweden
Agentur Garbergs Annonsbyra
Director Sebastian Smedberg
Art Director Sebastian Smedberg
Copywriter Hampus Mattsson
Veröffentlicht Oktober 2017

Kredite und Beschreibung

Category: Professional Services
Media: Film
Brand: Synoptik
Agency: Garbergs
Geo: Sweden
Advertising Agency: Garbergs, Stockholm, Sweden
Art Director / Film Director: Sebastian Smedberg
Copywriter: Hampus Mattsson
DOP: Anna Bergkvist
Published: October 2017
Description:
Imagine yourself sitting behind the wheel of your car. Then imagine that you count all the cars going in the opposite direction. One, two, three, four… but before counting the fifth car you should be aware that the driver with statistical probability has critically poor vision. This means that he or she poses a danger both to you and to others on the road. To shed some light on this fact the Swedish optician Synoptik has produced this film together with The National Vehicle Safety Inspection, ”Bilprovningen."