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Branche Trucks, Vans & Pick-Up Trucks
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur Saatchi & Saatchi USA
Chief Creative Officer Jason Schragger
Executive Creative Director John Payne
Senior Art Director Matt Kern
Junior Art Director David Resnick
Senior Copywriter Renato Martinez
Junior Copywriter Emily Aberg
Produktionsagentur Tool Of North America
Director Brig White
Veröffentlicht Mai 2018

Kredite und Beschreibung

Agency: Saatchi & Saatchi
Chief Creative Officer: Jason Schragger
Executive Creative Director: John Payne
Senior Art Director: Matt Kern
Senior Copywriter: Renato Martinez
Junior Art Director: David Resnick
Junior Copywriter: Emily Aberg
Executive Producer: Pamela Parsons
Senior Integrated Business Affairs Manager: Kate Bestic

Production Company: Tool of NA
Director: Brig White

Postproduction Company: Lucky Post
EP: Jessica Berry
Producer: Anne Strock
Editor: Logan Hefflefinger
Assistant Editor: Alex Heisterkamp
Graphics: Seth Olson
Audio: Lime Studios
Mixer: Rohan Young
Online: Arsenal Creative
Published: May 2018
Synopsis:
The 2018 Toyota Tacoma is truly the truck of “play.” To celebrate, Toyota is launching an on-line campaign in an off-road playground. The new adventure campaign features adventure seeking personalities like legendary off-road racer Ivan Stewart and Motorcross racer Andy Bell in scenarios that showcase the Tacoma’s heritage, capabilities and energetic attitude.
In the series of ten :15 on-line spots the Toyota Tacoma, or Taco as it’s affectionately known by loyalists, takes adventurers where rough roads don’t mean roughing it and there’s heavy lifting enough for the mother of all motocross. Viewers will see the 2018 high-performance Tacoma in the videos but there’s also a nostalgic throwback featuring coveted, early generations of Tacomas - a nod to enthusiasts’ passion for the versatile vehicle.