|Branche||Traffic safety (en)|
|Medien||Fernsehen und Film|
|Agentur||Clemenger BBDO Melbourne|
Kredite und Beschreibung
The Transport Accident Commission (TAC) and Clemenger BBDO Melbourne have launched a new campaign, to save Victorian lives, featuring new vehicle safety technology that automatically applies the brakes when a collision is imminent. Auto Emergency Braking (AEB), already a standard feature on more than 50 car models available in Victorian showrooms, has the potential to significantly reduce the number and severity of rear-end collisions, ultimately reducing road trauma in the Victorian community.