United States Postal Service/ USPS Fernsehen und Film Biggest Gift McCann New York

Biggest Gift

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Post- Kurier- und Versandservice
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur McCann New York
Chief Creative Officer Tom Murphy
Executive Creative Director Nir Refuah, Chris Mitton
Creative Director Ej Lee, Joey Monteverde
Produktionsagentur Hungry Man
Director Bryan Buckley
Veröffentlicht November 2017

Kredite und Beschreibung

Agency: McCann New York
Tom Murphy, Chief Creative Officer
Chris Mitton, Executive Creative Director
Nir Refuah, Executive Creative Director
EJ Lee, Creative Director
Joey Monteverde, Creative Director
Nathy Avarim, Chief Production Officer
Donna McCracken, Senior Producer
Sara Ward, Senior Producer
Kevin Scher, Executive Business Director
Laura Decker, Group Account Director
Rik Koletar, Account Director
Christina Rizzo, Account Supervisor
Mercedes Ward, Account Executive
Cornelia Sullivan, Assistant Account Executive
Anna Andreis, Strategy Director
Jacklyn Baillergeon, Strategist
Collin Peters, Strategist
Production Company: Hungry Man
Director: Bryan Buckley
Editorial Company: Big Sky
Editor: Chris Franklin
VFX Supervisor: Ryan Sears
Sound: Sonic Union
Sound Mixing: Paul Weiss
Color and finishing: Nice Shoes
Colorist: Chris Ryan

During the holidays, no one connects the little things like USPS
Holiday packages are so much more than gifts. To the people who receive them, they are new memories, reminders of home, wishes come true. And no one understands that better than the United States Postal Service. This year’s holiday campaign by McCann New York brings that idea to life by featuring the heart-warming story of a boy and small gift that makes his holiday complete.

The TV campaign, which runs 11/06/17 – 12/20/17, will be accompanied by Print, Radio, Digital, Social, PR, Display Media, Mobile and Paid Search.

The spot emphasizes USPS’ reliability and timeliness during the busiest time of year and continues to leverage the Priority: You platform and message, with a nod to the new Informed Delivery feature. Informed Delivery allows senders to digitally preview their household’s incoming mail, currently provided for letter-sized mailpieces that are processed through USPS’ automated equipment.

The spot was directed by Bryan Buckley of Hungry Man Productions, who has directed several award winning Super Bowl commercials, and is a recipient of the DGA award, Emmy’s and over 50 Cannes Lions. The voice-over is the United States Postal Service Postmaster General, Megan Brennan and the main character is Jeremy Maguire, a recurring character from Modern Family. This was a joint effort by MRM//McCann (Digital/DM), Weber Shandwick (PR & Social), Casanova (Hispanic), UM (Media).