Viktor & Rolf Fernsehen und Film Enchanted Holidays Mazarine Paris

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Enchanted Holidays

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Branche Parfümerie
Medien Fernsehen und Film
Markt Frankreich
Agentur Mazarine Paris
Veröffentlicht Dezember 2017

Kredite und Beschreibung

Title of the film: Enchanted Holidays
Brand: Viktor & Rolf Fragrances
Advertiser: L'Oréal Group
Ad Agency: Mazarine
Published: December 2017
Synopsis:
For the 2017 holiday season, Mazarine produces the "Enchanted Holidays" international campaign for Viktor & Rolf (L'Oréal Group).
Fully integrated, the operation, that celebrates the "perfect gift" according to Viktor & Rolf, is comprised of a film, a large range of content and a digital advent calendar mixed in with a CRM program.
Central to the campaign, a magical animation film features, with a dash of humor, the iconic bows of the brand and the enchanted universe of the creators Viktor & Rolf.
Just like in children fairytales, the dashing knots come magically to life and reveal the signature products of the fragrance line: Flowerbomb, Spicebomb and Bonbon.
Several spin-off pieces have been created for social that introduce limited editions, scented candles and Christmas gift boxes.