Vodafone Fernsehen und Film Say it Tika FCB Auckland

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Say it Tika

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Mobile Communications (en)
Medien Fernsehen und Film
Markt Neuseeland
Agentur FCB Auckland
Executive Creative Director James Mok, Tony Clewett
Creative Thomas Gledhill, Lennie Galloway
Produktionsagentur Untold Productions
Veröffentlicht September 2017


ANDY Awards 2018
Idea - Gold

Kredite und Beschreibung

More than 54,000 New Zealanders have taken up the opportunity to pin incorrectly pronounced te reo Maori place names on an online platform developed by Vodafone and Google Maps. The most 'pinned' places identified by Kiwis on the Say it Tika (Say it right, #sayittika) website as needing attention are Tauranga, Waikato, Taupo, Manurewa, Rotorua and Whangarei. 'Say it Tika', which launched via FCB, New Zealand, during Te Wiki O Te Reo Maori (11-17 September), gives Kiwis an important role to enhance the local pronunciation of global platform Google Maps.
Media: Interactive
Category: Telecommunications
URL: http://www.sayittika.co.nz
Client: Vodafone
Agency: FCB New Zealand
Production: Untold
Country: New Zealand
Executive Creative Director: James Mok
Executive Creative Director: Tony Clewett
Creative: Lennie Galloway
Creative: Thomas Gledhill
Creative Services Director: Jenni Doubleday
Head of Craft: Nick Smith
Head of Content: Pip Mayne
Managing Director: Fleur Head
Group Account Director: Jo Taylor
Senior Account Director: Emma Richardson
Senior Account Manager: Ra Kahukiwa
Planner: Murray Streets
Head of PR & Activation: Angela Spain
PR Senior Account Director: Joanna James
Production Co Director | Photographer: Arvid Eriksson
PR Account Executive: Katie Smith
Executive Digital Producer: James McMullan
Digital Creative Director: Matt Barnes
Digital Designer: Andrew Jackson
Developers: Andrew Jackson | Andrew Johnson