Volkswagen Fernsehen und Film Kids Dreams Grabarz & Partner Hamburg

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Kids Dreams

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Branche Autos
Medien Fernsehen und Film
Markt Deutschland
Agentur Grabarz & Partner Hamburg
Chief Creative Officer Ralf Heuel
Creative Director Matthias Preuss, Jakob Eckstein
Produktionsagentur Anorak Film
Director Sebastian Strasser
Veröffentlicht Dezember 2017


Clio Awards 2018
Film Product/Service: Short Form Bronze

Kredite und Beschreibung

Category: Automotive
Brand: Volkswagen
Media: Film
Country: Germany
Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Managing Partner: Reinhard Patzschke
Group Creative Director: Tobias Ahrens
Creative Directors: Matthias Preuss, Jakob Eckstein
Account Management: Angela Jäger, Jan Isterling
Strategy: Oliver Waldmann
Agency Producers: Judith Uhrlau, Anka Gerbes
Production: ANORAK Film
Producers: Tobias Steinhauser, Christiane Dressler
Director: Sebastian Strasser
DoP: Jeremy Rouse
Post Production: NHB / Hamburg
Telecine: Julien von Schultzendorff / NHB, Adam Scott / The Mill / London
Editors: Yvonne Stroemer / NHB, Paul Hardcastle / Trim Editing
Audio Production: Studio Funk
Sound Engineer: Christoph Weische
Sound Design: Cam Ballantyne / Beatworms
Music: Supreme Music / Negotiations
Composer: Gordon Lightfood
Published: December, 2017
Many children dream of cars. Not every one dreams of a Volkswagen. Fortunately we think of them all when building a Volkswagen.
Entry Summary
Porsche, Lamborghini, DeLorean – all over the world children dream of these cars. But there is more to it than that: as soon as children see these cars in reality, they get instantly lost in thought, staring at their dream car – without realising anything around them.

Brief Explanation
The TVC shows different children who long for their dream car. Whether in a garage, a shop window or on the street. This goes so far that one little boy, following his dream car, walks absent-mindedly into the street, directly in front of our hero car. Fortunately, it breaks automatically, thanks to the innovative driver assist systems, and leaves the little boy to day dream in safety.