The 90s Are Back Mekanism für ZIMA

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The 90s Are Back

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Pre-Mixed Cocktails (en)
Medien Fernsehen und Film
Markt Vereinigte Staaten
Agentur Mekanism
Executive Creative Director Tommy Means
Creative Director Megan Farquhar, Matt Stafford
Art Director Andreas Aristides
Copywriter Dom Haury
Junior Copywriter Cory McCollum
Produktionsagentur Sister
Director Adam Avilla
Veröffentlicht Juni 2017

Kredite und Beschreibung

Category: Alcoholic Drinks
Client: Zima
Media: Online
Country: USA
Lead Creative Agency: Mekanism
President/CEO: Jason Harris
Founder/Executive Creative Director: Tommy Means
Creative Director: Matt Stafford, Megan Farquhar
Copywriter: Dom Haury
Jr. Copywriter: Cory McCollum
Senior Art Director: Jamie Stark
Director of Brand Management: Rick Thornhill
Sr. Brand Manager: Amy Henning
Brand Manager: Kyle Goethals
Planning Director: AJ Livsey
Head of Production: Kati Haberstock
Sr Integrated Producer: Jessica Murray, Jackie Backer
Social Media Agency: Epic Signal
Director of Social Strategy: Josh Druding
Social Strategist: Charles Weichselbaum
Art Director: Andreas Aristides
Social Innovation Lead: Jeff MacDonald
Production Company: Sister Studios
Director: Adam Avilla
DP: Josh Blackman
EP: Lee Scharfstein
Line Producer: Greg Speck
Editorial: Sister
Editor: Adam Avilla
Public Relations Agency: Olson Engage
Account Director: Giovanna Colson-Basurto
Senior Account Executive: Kylie Burness
Account Executive: Samantha Miller
Assistant Account Executive: Samantha Mayhew
Chat Bot Creative Development Agency: IPG Media Lab
Director of Creative Technology: Eric Stockmeyer
Conversational UI Software Engineer: Ryan Hinchey
Developers: Rohan Doshi, Bernadette Masciocchi
Creative Director/Copywriter: Jonathan Bellinger
Copywriter: Adam Goldman
Executive Producer: Margaux Ravis
Lead Interaction Designer: Xuedi Chen
Director of Client Services: Samantha Barrett
Client Services Manager: Emily Cleary
Director pf Strategy: Adam Simon
Website: http://www.zima.com/AV
Sinopsis:
This integrated campaign includes a new 8-bit brand website complete with neon wingding arrows, forced background audio, flying Zima bottles and lots of Comic Sans – all the things that made the early internet da bomb, a chatbot via Zima's Facebook Messenger which has a wealth of Zima and ‘90s pop culture entertainment at the ready created in partnership with the IPG Media Lab. Finally the above social video on Facebook, Twitter, Instagram, YouTube - created by Mekanism and its social agency Epic Signal.