Zurich Fernsehen und Film True Love, Bouncer McCann Erickson, Stink

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True Love, Bouncer

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Versicherung
Medien Fernsehen und Film
Agentur McCann Erickson
Director Augustin Alberti
Agentur Stink
Veröffentlicht September 2013

Kredite und Beschreibung

Zurich Insurance Company, a leading global insurance brand, aimed to create a new unified global communication platform, by tapping into the emotional insight of why consumers insure things. The idea is 'Zurich Insurance. For Those Who Truly Love.' By getting people to think about the things they truly love, it also positions Zurich as the best way to protect them. The TV spots take a lighthearted approach to a serious topic, showing that if you are really passionate about something you must protect it. The TV spots show the lengths that people will go to to insure the things they love. In the first spot we show what 'No Love' looks like, then 'Some Love' and finally 'True Love.' 'Bouncer' shows a young man leaving his bike outside a coffee shop. 'Warmth' shows a couple walking on a cold night.
Media: TV
Category: Financial services
Agency: McCann
Brand: Zurich
Geo: Europe
Advertising Agency: McCann Worldgroup, Europe
Global Creative Director: Miguel Bemfica
Executive Creative Directors: Lee Tan, RachidAhouiyek
Creatives: Cristina Caballeros, Pedro Piqueras
Managing Director: Marina Specht
Account Handlers: Petra Stachowiak
Agency Producer: John Cheesmore
Director: Augustin Alberti
Production Company: Stink London