Brazilian Ministry Of Health Werbung durch Druckerzeugnisse BEWARE Mirum Brazil Curitiba

BEWARE

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Öffentliche Sicherheit, Gesundheitswesen und Hygiene, Anti-smoking (en)
Medien Rundfunk
Markt Brasilien
Agentur Mirum Brazil Curitiba
Creative Director Humberto Fernandez, Flávio Waiteman
Account Supervisor Pedro Arlant
Veröffentlicht März 2006

Kredite und Beschreibung

Advertising Agency: JWT, BRAZIL, Curitiba
Creative Director: Flávio Waiteman
Scriptwriter: Flávio Waiteman
Agency Producer: Vanessa Arruda
Account Supervisor: Pedro Arlant
Advertiser's Supervisor: Cid Faria


Script in English

SFX: Music

MVO1: Be aware, brother man be hip, not a fool. Cigarette's bad, We're gonna show it to you. Be
aware, brother man. it's bright and clear. In the new pack's warning. The truth will appear.
There's a dead rat. A cabonizeds lung. A fetus in a bottle. A mutilated man. A skinned micro baby who came to the world already tubed up in the hosp,

SFX: Beep

MVO1: Born prematurely because the baby's mom wasn't strong enough. Messed up big time
and kept on smoking while pregnant. The truth now is right on our face. Nude and crude no
more bullshit, no more tricks. no more blind games. Veils, clouds, shocking facts. Are in the
new warnings in the cigarette packs. Be aware, brother man. be hip not a fool. Cigarette is bad. We're going to show it to you. Be aware brother man, it's bright and clear. In the new packs warning the truth will appear. No money for the rent For the bus, no bread He took his last toke Now he's already broke. Doing what he can To get on his feet To make ends meet No money for the kids No money for a chow But the cigarette is guaranteed Just for the pleasure of the puff To get a fix He put's aside his dough This he never misses Lord have mercy on his soul

MVO2: Amen

MVO3: Spanish lyrics

MVO1: Be aware, brother man it's bright and clear In the new pack´s warning The truth will
appear. If you go down the hood In the ghettos, in the streets

SFX: Sirens

MVO1: Anywhere you look Bar, market, any store A wonderful ad is hanging on the wall Come to
the cigarette´s world Don’t worry at all Come, cause it's more fun There are broads, fancy cars The rich and famous superstars

SFX: Guitar riff

MVO1: And that´s how the guy gets hooked Spends more money than he gets And give his last
dime To the cigarette producer To the white shark To the nicotine dealer Who sponsors Arts, sports, movies Sponsors of the heart attack, the stroke And the emphysema Like a bomb of Hiroshima Be aware, brother man Be hip, not a fool Cigarette's bad We´re gonna show it to you Be aware, brother man It's bright and clear In the new pack´s warning The truth will appear Cigarette and misery Are suspicious friends. a malicious business, a big mistake your health, Your life, Everything they take The sharks get it all And then, my friend You´re bound to be though Don´t think it ain´t gonna happen to you

MVO4: Yeah you
MVO1: You get hooked, you get screwed. You are the cigarette´s fool! Cig is a trap, don´t be a big
rat Be aware, brother man Be hip, not a fool Cigarette' s bad We´re gonna show it to you Be aware, brother man, It's bright and clear In the new pack´s warning The truth will appear

MVO3: Spanish lyrics

MVO1: Be aware, brother man Be hip, not a fool Cigarette' s bad We´re gonna show it to you Be
aware, brother man, It's bright and clear In the new pack´s warning The truth will appear