Computer Spiele Museum Werbung durch Druckerzeugnisse History worth playing [spain] DDB Barcelona

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History worth playing [spain]

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Branche Museen
Medien Rundfunk
Markt Spanien
Agentur DDB Barcelona
Veröffentlicht Januar 2017

Belohnungen

El Ojo Festival 2017
Media Uso Innovador Del Medio Radial Oro
Radio Recreación, Moda, Transporte Viajes y Turismo Bronce

Kredite und Beschreibung

Category: Entertainment & leisure
URL: https://www.historyworthplayin...
Client: Video Games Museum of Berlin
Agency: DDB Barcelona
Production Company: Herokid Studio, Barcelona / Crowd, Barcelona / Bso, Barcelona
Country: Spain
Senior Creative: Pablo Guirado
Senior Creative: Aníbal Estrella
Creative Director: Àlex Ademà
Creative Director: Guille Ramírez
Art Director: Olaf Cuadras
Copywriter: Pablo Iriarte
Creative Managing Director: José María Roca de Viñals
Account Director: Miriam González
Account Executive: Neus Peris
Project Manager: Jose Díaz
Creative Technology Director: Gonzalo Zaragoza
Digital producer: Crowd
Game Developer: The Mojon Twins
Cover Designer: Marc Ericksen
Languages Advisor: Selina Heathcote
Graphic Producer: Elsa Vallés, Davinia Romero
Communication Agency: QMS Comunicación Video Games Museum of Berlin: History Worth Playing
Description: DDB Spain launches “History Worth Playing” a campaign for the Computer Spiele Museum of Berlin, action created because of the 20th anniversary of the museum. “Radio Game” is the video game distributed through radio ads, the main piece of the campaign, developed because of the 35 anniversary since the creation of the historical ZX Spectrum. To obtain “Radio Game”, users have to dust off their Spectrums, pay attention to the radio ads broadcasted on the European radios and record with a cassette the characteristic sound of the ad that hides a video game data. DDB is also adapted to new technologies, because people that doesn´t have a ZX Spectrum can obtain the video game with their smartphones and visiting the official website (www.historyworthplaying.com). Here, the ones interested, will also find another video game: “Museum Guide”, an interactive guide of the museum that hides challenges and unique experiences. Apart from the radio ads and the website, DDB has created graphics and posters, hanged all over Berlin streets with machine code columns, to download the game. And at the museum, visitors will also live the experience with a facility that allows tune the radio frequency, record the sound and play the video games. The experience that is already international thanks to influencers, achieves both, that the 80´s technology be remembered by nostalgic people that lived this time, and at the same time brings this technology to the young gamers of the 21st century. DDB launches this pioneering advertising action to tell this story, that as the claim says, is worth playing and shows us that technology, even obsolete is amazing.
Synopsis:
A voiceover explains that history of video games is too long for us to explain in the 30 seconds that the ad lasts. But we can do something even better: give you the chance to play with it. At that moment, the voiceover invites you to record the sound that you will now hear: 16 seconds of a strident noise, with whistles and variations, very similar to the sound of an old modem. It’s a ZX Spectrum game, which has been compressed into 2kb programmed in machine code. After this sequence, the voiceover reveals what the sound is. If you recorded the sound, you’ve just downloaded a video game, and you are invited to visit www.historyworthplaying.com to play it. Finally, we finish the ad with the name of the client: the Computerspielemuseum (Berlin Museum of Video Games).
Script In English:
VOICE: We couldn’t possibly tell you the history of gaming in 30 seconds so we’ve decided to let you play with it. Record this sound:SFX: ZX SPECTRUM LOADING SOUND (16 SECONDS) VOICE:Congratulations! You’ve just downloaded a game.To play it, go to historyworthplaying.comComputerspielemuseum.
Entry Summary:
In a world obsessed with technological advances, the Berlin Museum of Video Games, whose mission is to explain their history, launches a simple video game that’s relevant because it uses an obsolete technology for distribution: radio waves. To do that, we developed a game in assembly language code of only 2kb compatible with the legendary ZX Spectrum, a computer that made a peculiar sound when uploading games: the sound of the code recorded on the cassettes that stored them. Recording the 16 seconds on a cassette, the game can be played on a classic ZX Spectrum, but if you use any app on your mobile to record it, it can also be played on the website advertised on the ad, designed to work as a microcomputer from the 80s. The game, despite being so small, also contains a discount on the price of a ticket, driving traffic to the museum.