Honda Crv Black Edition Bauer Media für Henry's Honda

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Honda Crv Black Edition

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Andere Waren und Dienstleistungen für Autos
Medien Rundfunk
Markt Vereinigtes Königreich
Agentur Bauer Media
Veröffentlicht November 2017


Roses Creative Awards 2017
Radio Radio Commercial Gold

Kredite und Beschreibung

Agency: Bauer Media
Client: Henrys Honda
If noise is white, slience is black.
When Henry's Honda wanted to present themselves as the place to buy the Honda CRV Black Edition, we wanted our listeners to see black. So we asked them to close their eyes. For a full 7 seconds. This gave them time to visualise the car. The sparsity of the words and the clarity of the voice contrasts starkly with the garbled racket of many car ads. This commercial quietly engages the listener, and in doing so, out-shouts every other ad on the station.