Listerine Außenwerbung, Direkt, Fallmethode The Smile Converter J. Walter Thompson Milan

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The Smile Converter

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Branche Mundhygiene
Medien Umgebung, Direkt, Fallmethode
Markt Italien
Agentur J. Walter Thompson Milan
Director Alessandro Codina
Executive Creative Director Flavio Mainoli
Art Director Massimiliano Traschitti
Copywriter Antonio Codina
Account manager Francesca Costanzo
Veröffentlicht April 2016

Kredite und Beschreibung

For the launch of Listerine Advanced White, JWT Rome installed in 100 stores The Smile Converter, an interactive billboard which evaluates the smile by analyzing its pixels and calculates the percentage needed to reach a perfectly white smile. Then it converts this percentage into an anlogues discount for the purchase of a Listerine Advanced White. Just typing the phone's number or the e-mail, The Smile Converter sends directly the tailor-made discount to the customers
Media: Direct Marketing
Media: Ambient
Category: Pharmaceutical & medical
Client: Johnson & Johnson
Agency: JWT Rome
Country: Italy
Director: Alessandro Codina
Client Services Director: Cristina Barbiero
Client Services Director: Rachele Montelone
Chief Creative Officer: Enrico Dorizza
Chief Creative Officer: Sergio Rodriguez
Executive Creative Director: flavio mainoli
Art Director: Traschitti Massimiliano
Copywriter: Antonio Codina
Exec Agency Producer: Valeria Della Valle
DoP: Davide Maisto
Production Manager: Cristina De Rossi
Account manager: Francesca Costanzo