Australian Football League (AFL) Außenwerbung, Digital, Direkt AFL Ticket Booth Jcdecaux

AFL Ticket Booth

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Sportmannschaften
Medien Umgebung, Digital, Direkt
Markt Australien
Agentur Jcdecaux
Veröffentlicht September 2017

Kredite und Beschreibung

AFL’s star players surprise Australians with live streaming stunt
Category: Recreation, Leisure
Media: Experiential
Brand: AFL
Agency: JCDecaux
Geo: Australia
Advertising Agency: JCDecaux, Australia
Media Agency: Vizeum
Published: September 2017
The AFL has partnered with JCDecaux, Virgin Australia and Vizeum to launch an Australian-first live streaming stunt with instant prizes to engage audiences in Sydney, Melbourne and Adelaide. The Innovate campaign, that appeared on interactive digital panels in CBD areas, featured a static AFL advertisement promoting the finals in the lead up to the 2017 Toyota AFL Grand Final. At a random peak time, the panel displays were activated, beaming well-known players from teams in each state via a live video stream, enabling members of the public to interact in real time.