The Xtreme Delivery TBWA\Hakuhodo Tokyo für Nissan

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The Xtreme Delivery

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Branche Autos
Medien Umgebung
Markt Japan
Agentur TBWA\Hakuhodo Tokyo
Creative Director Takahiro Hosoda Tbwa\hakuhodo
Art Director Masaru Uemura
Copywriter Nobuhiro Arai
Producer Hirotaka Fukatsu, Fusae Yoshikawa, Shumpei Negami
Veröffentlicht Dezember 2014

Kredite und Beschreibung

This November, Nissan X-TRAIL introduced the worldâs first ever âXtremeâ Pizza Delivery Service, offering Japanese extreme outdoor sports enthusiasts a completely revolutionary automotive and culinary experience. Whether customers were rock-climbing at 12,000 feet, whitewater rafting, or even mountain biking at breakneck speed, the rugged Nissan X-TRAIL provided them with hot, delicious pizza â no location was impossible. TBWAHAKUHODO helped Nissan to conduct a public search for the toughest delivery drivers in the country to be a part of this promotion. The recruitment advertisements offered a substantial hourly wage of 100,000 yen for the delivery drivers willing to take on the challenge. The search incited national attention and resulted in a surge of keen applicants. The campaign highlighted the resilient nature of the Nissan X-TRAIL and was covered on multiple channels including television, print and online, as well as featuring key events around the promotion, attracting a hue amount of positive public attention. The âXtreme Pizza Delivery Serviceâ successfully proved that the Nissan X-TRAIL is able to cross any terrain and accommodate even the most extreme conditions, making the best choice on the market for a sport utility vehicle (SUV) and an essential part of any complete outdoor sports gear package.
Media: Online
Category: Automotive
Client: Nissan
Agency: TBWAHakuhodo Tokyo
Country: Japan
Chief Creative Officer: Miki Matsui
Creative Director: Takahiro Hosoda
Art Director: Masaru Uemura
Copywriter: Nobuhiro Arai
Producer: Hirotaka Fukatsu
Producer: Fusae Yoshikawa
Producer: Shumpei Negami
Interactive Planner: Kazuoki Uedo
Account Director: Satoshi Suzuki
Account Executive: Masakazu Kobayashi