Sideways Growth Charts - Pirate Ship McCann Health Singapore für Singapore Wellness Association (SWA)

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Sideways Growth Charts - Pirate Ship

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Öffentliche Sicherheit, Gesundheitswesen und Hygiene
Medien Umgebung
Markt Singapur
Agentur McCann Health Singapore
Associate Creative Director Tham Yin May, Rodrigo Mitma
Executive Creative Director June Laffey
Creative Director Alejandro Canciobello
Art Director Rodrigo Mitma
Senior Art Director Sham Nasaar
Junior Art Director Yuan Ling Tan
Copywriter Tham Yin May, Mellisa Go
Designer Weicong Lee
Veröffentlicht September 2017

Kredite und Beschreibung

Singapore Wellness Association (SWA), working with McCann Health Singapore, has launched a new campaign to raise awareness of childhood obesity.
“Childhood obesity is a serious issue in Singapore, with 1 out of 10 school children weighing in as obese”, Sonia Ong, Director of SWA said. “The number of obese children in Singapore keeps rising. What’s more, studies show that 70% of obese children are likely to continue being obese in adulthood, putting them at greater risk of developing diabetes and heart disease.”
To tackle this problem, SWA partnered with McCann Health Singapore to produce a range of unique growth charts. Typically placed in a vertical manner to measure height, these charts are instead installed horizontally. This simple change in orientation draws parents’, teachers’ and paediatricians’ attention to childhood obesity and calls on them to join the fight against childhood obesity by encouraging children to lead a more active lifestyle.
“These horizontal growth charts help SWA deliver a serious health message to parents and of the children in a simple and fun manner, reminding them to pay more attention to how their kids are growing and the consequences of a sedentary lifestyle,” said Alejandro Canciobello, Creative Director at McCann Health Singapore.
The growth charts have been placed in schools and paediatric clinics to motivate parents to look into programs that the SWA offers and to encourage children to participate in more physical activities.
The campaign, launched in August, will run until the end of this year.
Media: Ambient
Category: Health & safety
Client: Singapore Wellness Association
Agency: McCann Health Singapore
Country: Singapore
Executive Creative Director: june laffey
Creative Director: Alejandro Canciobello
Copywriter: Mellisa Go
Associate CD / Art Director: Rodrigo Mitma
Associate CD / Copywriter: Yin May Tham
Senior Art Director: Sham Nasaar
Illustrator: Amy Whip
Junior Art Director: Yuan Ling Tan
Agency Producer: Kirby Ho
Photographer: Nicky Loh
Designer: Weicong Lee
Photographer Producer: Pang Chong Jie
Traffic Manager - Asiah Hamzah
Michael Banner – General Manager
Mutch Wright – Account Director
Singapore Wellness Association Director: Sonia Ong
Photography House: Amanaqlic