Aauw Werbung durch Druckerzeugnisse, Fallmethode The New $10 Rethink

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The New $10

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Ausstattungen und Dienstleistungen für Business, Corporate Image
Medien Umgebung, Fallmethode
Markt Vereinigte Staaten
Agentur Rethink
Creative Director Chris Staples, Ian Grais Pinco, Aaron Starkman, Pam Fujimoto
Art Director Marie Richer
Producer Monika Ghobrial, Jessica Goodwin, Dustin Anstey
Illustrator Tami Noa Levy
Editor Thomas Dagg
Produktionsagentur RMW Music
Veröffentlicht Januar 2016


Epica Awards 2016
Online Campaigns - Public Interest Online Campaigns - Public Interest Gold

Kredite und Beschreibung

Client: Aauw
Title: #Thereal10
Category: Public Service Announcement / Corporate Social Responsibility
Agency: Rethink / Toronto/Montreal/Vancouver + Wongdoody / Los Angeles
Art Director: Marie Richer , Pam Fujimoto
Writer: Jamie Umpherson , Ronnie Lee
Creative Director: Aaron Starkman , Pam Fujimoto, Chris Staples, Ian Grais
Illustrator: Tami Noa Levy
Production Company: Rmw Music / Toronto
Director: Thomas Dagg
Producer: Monika Ghobrial, Jessica Goodwin, Dustin Anstey
Agency Producer: Narine Artinian
Digital Artist / Multimedia: Michelle Asp
Editor: Thomas Dagg
Art Director Pam Fujimoto Marie Richer
Copywriter Ronnie Lee
Jamie Umpherson
Creative Director
Pam Fujimoto
Ian Grais
Chris Staples
Aaron Starkman
Developer Michelle Asp
Digital Producer Jessica Goodwin
Director Thomas Dagg
Director of Photography Thomas Dagg
Editor Thomas Dagg
Illustrator Tami Noa Levy
Photographer Thomas Dagg
Print Producer Narine Artinian
Producer Dustin Anstey Monika Ghobrial
Advertising Agency Rethink WONGDOODY
Production Company RMW Music
Account Handler Kinley Lagrange Marie Lunny
In 2015, the Unites States Treasury announced its first-ever social media campaign inviting the public to send in their ideas around the first bill to feature a woman. The problem is women in America are still far from equal as they're paid much less for the same work as men. Seeing an opportunity to hijack the conversation, the AAUW submitted their own redesign. Instead of a woman's face on a 10 dollar bill we created a woman's face on a bill worth 7.8 dollars, indicating the wage gap. Pay equity immediately took over #TheNew10 conversation.