Emerging Species DDB Paris für Play-doh

Emerging Species

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Kinderspielwaren
Medien Druckwerk, Zeitschriften und Zeitungen, Außenwerbung, Plakatwände, Plakate, Transport
Markt Frankreich
Agentur DDB Paris
Executive Creative Director Alexander Kalchev
Art Director Emmanuel Courteau, Natacha Olive de Cherisey, Rémi Picard
Copywriter Jean-Francois Bouchet
Photographer Marc Da Cunha Lopes
Veröffentlicht Mai 2017

Belohnungen

Cannes Lions 2017
Outdoor Billboards & Street Posters: Entertainment & Leisure Bronze Lion Campaign
Outdoor Poster Craft: Illustration Bronze Lion Campaign
Print And Publishing Print & Publishing Craft: Art Direction Bronze Lion Campaign

Kredite und Beschreibung

Category: Gaming
Media: Print
Brand: Play-Doh
Agency: DDB
Geo: France
Advertising Agency: DDB, Paris, France
Executive Creative Director: Alexander Kalchev
Art Directors: Emmanuel Courteau, Natacha Olive de Cherisey, Rémi Picard
Copywriter: Jean-François Bouchet
Account Supervisors: Marie-Laure Dangeon, Camille Passot
Client Team: Hélène Kurz, Karine Martinez, Sylvaine Gomez
Clay Modelers: Natacha Olive de Cherisey, Emmanuel Courteau, Rémi Picard, Marion Dervaux
Photographer: Marc Da cunha Lopes
Executive Creative Director: Alexander Kalchev (Ddb Paris)
Art Director: Emmanuel Courteau (Ddb Paris)
Copywriter: Jean-François Bouchet (Ddb Paris)
Account Manager: Camille Passot (Ddb Paris)
Art Director: Natacha Olive De Cherisey (Ddb Paris)
Art Director: Rémi Picard (Ddb Paris)
Clay Modeler: Marion Dervaux (Ddb Paris)
Account Director: Marie-Laure Dangeon (Ddb Paris)
Advertiser Supervisor: Hélène Kurz (Hasbro)
Advertiser Supervisor: Karine Martinez (Hasbro)
Advertiser Supervisor: Sylvaine Gomez (Hasbro)
Photographer: Marc Da Cunha Lopes (-)
Published: May 2017
Description:
In the world of Play-Doh, you don't see dozens of species disappearing daily. Rather it's the other way around.
In 2016, for its 60th Anniversary, Playdoh launched a new worldwide communication platform focused on one word: « imagination ». In a world of apps and digital entertainment, we had to show that Play-Doh is still a wonderful way for kids to express themselves and develop their imagination.
DDB , Paris started with a very simple, yet universal idea: when kids play - and especially when they play with something like modeling clay - they build their own stories. Their own world, where anything is possible, even if it totally contradicts the laws of universe.
That is how the « World of Playdoh » was born. We then simply had to explore it. We wanted everyone to find something they like. The style was intentionally childish and colorful, as a clear reference to the children’s universe, but the headlines were written to have multiple layers of meaning for kids and parents .