Birthday Happy BBDO Moscow für Alka-Seltzer

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Birthday Happy

In die Sammlung hinzufügen
Notiz hinzufügen
Branche Arzneimittel ohne Rezept (Schmerzlinderung, Erkältung und Grippe)
Medien Druckwerk, Zeitschriften und Zeitungen
Markt Russische Föderation
Agentur BBDO Moscow
Veröffentlicht Juni 2013

Belohnungen

Golden Drum 2013
Press Health, beauty & fashion Silver Drum

Kredite und Beschreibung

Client: Alka-Seltzer (BAYER)
The aim of this print campaign is to convince the consumer that they should take Alka-Seltzer after the party and don’t lose the next day.
Idea NEXT MORNING EVEN AFTER HARD PARTIES YOU’LL BE HAPPY TO WAKE UP WITHOUT A HANGOVER.
Solution DEVELOP A SERIES OF PRINT ADS OF THE BIGGEST BOOZY OCCASIONS LIKE NEW YEAR’S EVE, BIRTHDAYS AND CHRISTMAS. THROUGH A SIMPLE TWIST OF THE PHRASE, WE HIGHLIGHT THE KEY PRODUCT BENEFIT OF NOT HAVING A HANGOVER THE FOLLOWING DAY.
Media: Print
Category: Pharmaceutical
Advertising Agency: BBDO, Moscow, Russia
Chief Creative Officer – Igor Lutz
Creative Director – Mihai Coliban
Senior Art Director – Aaron John Nielsen
Copywriter – Andrey Sivkov
Producer – Marina Shponko
Account Director – Darya Arkharova
Senior Account Manager – Boris Sorokin
Production Studio – ‘Masked Brothers’